Hybrid Car Sales, January 2010

Published Feb. 11, 2010 at 4:01 p.m.
Hybrid car sales were up compared to last year, with reported full hybrid sales increasing to 17,051 units sold.  That's an increase of 13.0% from last year.  That's still below the levels from 2007 and 2008 (pre-Recession).

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Monthly Sales		January...2009		January...2010		% Change
Make	Model	N	%	N	%
Ford	Escape/Mariner	880	5.8	715	4.2	-18.8
Ford	Fusion/Milan	0	0.0	1,152	6.8	0.0
GM	Escalade	132	0.9	52	0.3	-60.6
GM	Silverado/Sierra	7	0.0	97	0.6	1285.7
GM	Tahoe/Yukon	467	3.1	226	1.3	-51.6
Honda	Accord	1	0.0	0	0.0	-100.0
Honda	Civic	1,076	7.1	253	1.5	-76.5
Honda	Insight	0	0.0	1,307	7.7	0.0
Nissan	Altima	644	4.3	1,059	6.2	64.4
Toyota	Camry	1,141	7.6	867	5.1	-24.0
Toyota	GS 450h	41	0.3	41	0.2	0.0
Toyota	HS 250h	0	0.0	1,247	7.3	0.0
Toyota	Highlander	984	6.5	526	3.1	-46.5
Toyota	LS600hL	33	0.2	9	0.1	-72.7
Toyota	Prius	8,121	53.8	8,484	49.8	4.5
Toyota	RX 400h	1,556	10.3	1,016	6.0	-34.7
Total		15,083		17,051		13.0

Prius sales accounted for half of all hybrids sold last month, giving Toyota a 71% market share.  That's about 7% down from last year.  Ford almost doubled their share, while Honda and Nissan also went up by 2% each.
 
In total, Toyota, Nissan, Ford, and Honda all increased sales from last year, while GM was down 38% from last year.  Since GM sells the most hybrid SUVs and Trucks, the percentage of hybrid cars sold was way up from last January.



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Monthly...Sales	January...2009		January...2010		% Change
Make	N	%	N	%
Ford	880	5.8	1,867	10.9	112.2
GM	606	4.0	375	2.2	-38.1
Honda	1,077	7.1	1,560	9.1	44.8
Nissan	644	4.3	1,059	6.2	64.4
Toyota	11,876	78.7	12,190	71.5	2.6
Total	15,083		17,051		13.0

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Monthly...Sales	January...2009		January...2010		% Change
Make	N	%	N	%
Car	11,057	73.3	14,419	84.6	30.4
SUV	4,019	26.6	2,535	14.9	-36.9
Truck	7	0.0	97	0.6	1285.7
Total	15,083		17,051		13.0

The recall on the Prius and Lexus HS 250h did not have an effect last month, as it was not well known, yet.  It's possible, however, the recall won't have an effect at all, with some sources saying interest has actually increased since the recall was made public.

Individual model sales seemed to be down somewhat, with the increase due to an increase in the number of models being sold.  For instance, the Insight made up for the drop in Civic Hybrids from Honda, while the HS 250h helped increase Toyota hybrid sales.

Related:
Hybrid Car Sales, December 2009 and Cumulative 2009
Hybrid Car Sales, January 2009.

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